Unicorn Consulting Inc.

Case Study 1: Brand creation and positioning for a global Mobile content company.

Situation: A Finish mobile phone content company came up with a unique way of disseminating highly coveted content for mobile phone users around the world. They created versions that could be downloaded or simply purchased at point of sale wherever mobile phones are sold.

What we did: We helped devise a new brand, create its identity and positioning and all the marketing elements required to launch it globally. We helped identify target customers, devise the marketing strategy, geographic targeting and assist in identifying distributors globally. Our partners in South Asia produced the marketing elements and brand ID while our partners globally helped strike deals with various distributors.

Key outcomes: The brand is uniquely positioned and initial surveys have shown positive impact and a promising off-take.